utilitarian theory meaning in Chinese

功利说

On the historic philosophy and utilitarian theory of ye shi
论叶适的历史哲学与功利思想
This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models , which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values , the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework , the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model , the laczniak ’ s questionnaire model , the hunt - vitell model , the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model
现代企业营销道德评价的基本理论包括代表东方价值观念的中国商业道德基本思想和代表西方伦理体系的道德评价基本理论? ?功利论和道义论,具体理论包括罗斯显要义务理论、加勒特相称理论、罗尔斯社会公正理论,具体模型有卡瓦纳道德决策树模型、莱兹尼克问题式模型、亨特-维特尔模型、布兰查德-皮尔道德核查模型、史密斯营销道德连续体模型。